The internet has become an acceptable means of shopping. Many people today are shopping through the internet because it is an easiest means of shopping. Besides, it is a good means of getting items at affordable price. However, many online shoppers still spend time in finding the items they want as there are numerous online shops. Many people businesses have taken their shops to the internet. There is nothing you cannot find online. It is left for users to know has to search for items they want. In order to make it easier for users to find items they want, get information about the features of the product and also find their cost, Google has introduced Google shopping. It is similar a price comparison sites. Shoppers can also connect to the merchants they like their products.

Merchants

The merchants sign up with Google and then post detailed information about their products in the account. The update the information on regular basis or as their market changes. They pay Google each time, an online shopper click on their website or purchase the items they are selling directly from their website. Ranking determines on the bid price and relevance. Google shopping gives a lot of benefits to the merchants themselves. It is good means of popularizing their products. They do not waste any money in promoting their product. Each money the pay on the ads yields some positive result. They don't pay unnecessarily. Besides, Google is a well known search engine and many online shoppers use it. So, if you post feeds containing your product description and business contact details, definitely, a lot of internet shoppers will see and you product will become popular among them.

Shoppers

For online shoppers, Google shopping will help them to find the product they are looking for easily. To use this service, you have to first create Google Shopping account. Then, log in to your account any time you want to shop online to search for the product you need. There are a number of filters that will enable you to limit your search. You can search according to technical specification, size and price. Items can also be displayed as a list or grid. It is also possible to narrow down your search by category. For example, if you are buying your home light, you can limit your search by category rather than searching for light which will bring up different types of lights such as bedside light, reading lights and others.

The difference between Google Shopping and other shopping sites

Google Shopping is not a shopping site or differs from other sites because you cannot place order from it directly. This means that it does not sell items directly to the site. Rather it leads you to where you will buy the product. The site helps to find the product you need and then shows you where you will buy it. Shoppers therefore buy directly from the merchant and not from Google Shopping. Normally, merchants are not reviewed by consumers. However, if a merchant wants review, the business has to pay Google for service.

The above are some of the things you should know about it.