Are planning to relocate your business? Sometimes in the history of a business, it will have some reasons to relocate its business or its headquarters from one place to another. It may be for expansion purposes. Emerging business opportunity, government unfavorable policies (in the current location), government favorable policies (in the new location), better environmental condition (in the new location), harsh environmental condition (in the current location) and other reasons may warrant such a move. No matter the reason why you are moving office, it is important that you take time in choosing your business location. This is because your business location determines to a greater extent the progress of your business. If your business is located in a nice area, you will definitely progress. Here are some of the points to consider when choosing your business location.
Consider your target audience
Every business has its targeted audience. The targeted audience is your buyer. This means that if your business is located where they targeted audiences are, then it will make more sales but the reverse will be the case if the business is located where the target audience is not available. For example, if students are your targeted audience, your business is better located close to educational institutions because there you will find your target audience. If you locate the business where you will not find students, then you will not make any sales. The same is applicable to other business. In other words, before you choose a good location for your business, you have to first define your target audience.
Consider transportation or access
The accessibility of your office is very crucial. Even if your business is located where the targeted audiences, it has to be accessible to your clients. If it is not accessible then you will rarely make any sale. People normally patronise businesses located where they can easily access. Only a few individuals will take the pain to go to offices that are located where they cannot easily access or where they will pay huge amount of money for parking. So, it is important that you consider access and other issues surrounding it such as parking if you really want to progress in your new office.
Consider the crime rate of the place
Some places have higher crime rate or higher history of crime than others. There are different kinds crime that can make a place unsuitable for the doing of business. There is the tendency for some people to think only of robbery when crime is mentioned. But there are others such as kidnapping, terrorism, militancy, ethnic clashes and others. These criminal activities and social menace can crumple a business in many ways. Think of a situation where you are doing a business in an area where there is militancy. You will find it very difficult to operate fully owing to that. It is similar to doing business in the war front. So, you can see why it is important for you to choose a business location where there is low crime rate.
Consider government policy
In some regions, government is controlling commercial activities in a number ways such making regulations that they must abide by. Some of these regulations may be harsher than others. Some government have more relaxed rules with low tax. It is important to consider government policy to ensure you will be able to abide by it. For example, if there is restriction on smoking or tobacco sales in a place and you are dealing on tobacco, it will not be a good decision to choose such a place. It will be better to locate the business where there is no regulation or more relaxed rules on tobacco sales.
Consider natural disaster
Natural disaster such flood, earthquake, erosion and others can constitute big obstacles to successful doing of business. It can waste your many years of toils and effort just in a matter of seconds. If you don't want to risk wasting your effort, it is important that you take time to study the history of the place to ensure that it is not prone to any natural disaster.
The above are some of the factors you should consider if you are looking to relocate your business or if you are searching for a better business location.